I employ behavioral science, systems thinking and complexity sciences to understand how to tackle complex social problems. My PhD dissertation was on modeling the replication of low human development in Brazil. I used system dynamics and complexity science as the theoretical foundation to create models that help us understand complex (wicked) social problems. I have presented and published papers on subjects such as corruption, economic development, citizen experience, water crisis and the growth and demise of cigarette consumption. I also have a regular column in a major Brazilian news business, Poder360.