Hantian Zhang

Senior Lecturer in Media, Sheffield Hallam University

I am a Senior Lecturer in Media and the Course Leader for BAHons (Media). I am currently teaching multiple modules for BA(Hons) Media and MA in Global Communication and Media.

My research focuses on cultural and technical aspects of social media including influencers, platforms, content, audience, participatory culture and algorithmic networks. My current research focuses on YouTube video networks, audience engagement with YouTubers, and gamification elements on online streaming apps.

I was awarded a PhD in Digital Media and Communication, and an MSc in Design and Digital Media (with Distinction) both at the University of Edinburgh.

Experience

–present

Senior Lecturer in Media, Sheffield Hallam University

Education

2022

Sheffield Hallam University, PGDip in Academic Practice
2021

Advanced HE, Fellow (FHEA)
2019

University of Edinburgh, PhD in Digital Media and Communication
2014

University of Edinburgh, MSc in Design and Digital Media

Publications

2023

A Case Study of YouTuber’s use of Twitter for Consumer Engagement, 10th European Conference on Social Media
2022

Behind the Scenes: Exploring Context and Audience Engagement Behaviors in YouTube Vlogs, 24th International Conference on Human-Computer Interaction
2022

Contextual Factors behind Audience Engagement Behavioursof YouTube Vloggers: A Case Study, 9th European Conference on Social Media
2020

Gamification elements on social live streaming service mobile applications, 22nd International Conference on Human-computer Interaction
2019

Exploring engagement in vlogs through content, context and presence. (Doctoral thesis), University of Edinburgh
2018

Vlogger's engagement via facebook: A case study of UK beauty Vlogger Zoella, 5th European Conference on Social Media
2018

Evoking presence in vlogging: A case study of U. K. beauty blogger Zoe Sugg, First Monday