Henriëtte Prast is full Professor (0.4 fte) at the Finance Department.mFinancial Planning at Tilburg University. She is affiliated to Netspar. Her expertise is behavioral economics and its policy implications, with a focus on personal finance (notably, pensions, aging and retirement), health related behavior and sustainability. Her current research focuses on, inter alia, metaphors in investor communication, gender and financial attitudes and behavior, and commitment schemes to help people reach their financial and health goals. Henriette Prast ranks since 2008 among the Volkskrant Top 200 most influential people in the Netherlands. She has various advisory and nonexec positions in both commercial and not for profit instutions. She is nonexec board member and chairperson of the audit committee of de Staatsloterij. Nonexec board member of AZL pension solutions, member of the Thinktank of the Ministry on Infrastructure and the Environment, and member of the Thinktank on alternatives for animal testing of the Ministry of Economic Affairs.