Dr. Hillbun (Dixon) Ho is a senior lecturer in the Marketing Discipline Group of UTS. His research interests span several marketing and management areas, including marketing strategy, corporate social responsibility, and social media marketing. His work has appeared in top journals including Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Journal of Business Research, and Communication Research. Dr. Ho has won several prestigious research awards, including the Best Paper Award at the Journal of Retailing, Louis W Stern Award (American Marketing Association), and the Institute for Supply Management Dissertation Award. He has conducted executive training and consulted for MNCs, with clients like Unilever and Research-in-motion (Blackberry).