Hong Yu

Dr. Hong Yu is a Professor of Retail Management at the Ted Rogers School of Management, Toronto Metropolitan University. With expertise in engineering, design, and business, her research focuses on management strategies for product, service, and customer experience transformations. Currently, she studies the shopping experiences of older customers to improve product innovation, inclusive retail environments, and service design. Dr. Yu has taught MBA and Master of Science in Management (MScM) programs, supervised over 70 PhD, MScM, and MBA students, completed 18 funded research projects, and published an open etextbook and over 50 peer-reviewed papers, and won awards for her research and educational programs in Europe and the U.S.