Ian Hodgkinson is a Professor of Strategy Loughborough Business School. Ian's research is focused on transforming strategic thinking for more effective individual and organisational decision-making across private, public, and third sectors. His work on strategic decision-making has featured across a portfolio of research projects (totalling circa £12M) funded by a range of external bodies (e.g. British Academy, Leverhulme Trust, Advanced Propulsion Centre UK, Innovate UK, Engineering and Physical Sciences Research Council) and supported by a variety of partners from industry. Ian has published extensively on a broad array of topics including customer experience driven service models; public healthcare and community sport delivery; agile decision-making practices and technology; digital transformation and digital decarbonisation.