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Imam Salehudin

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Assistant professor, Universitas Indonesia

Since 2013, Imam Salehudin has been a full-time faculty member of the Department of Management Faculty of Economics and Business Universitas Indonesia, teaching undergraduate and postgraduate courses. He obtained his undergraduate degree from the Faculty of Economics and Business Universitas Indonesia in 2006. Then, he got his master's degree from the Psychometrics Program, Faculty of Psychology Universitas Indonesia, in 2010. Finally, he earned his Ph.D. degree in Marketing from The University of Queensland, School of Business, Brisbane, Australia, in 2021. His research field is on the application of digital technology in marketing and the evolution of business models to match it. Currently, the author is the editor in chief for Jurnal Manajemen dan Usahawan Indonesia (The Indonesian Journal of Management and Entrepreneurs). Previously, he was the managing editor for the South East Asian Journal of Management from 2011 to 2015.

Experience

  • 2022–present
    Assistant professor, Universitas Indonesia
  • 2011–2022
    Lecturer, Universitas Indonesia

Education

  • 2021 
    University of Queensland, Doctor of Philosophy (Marketing)
  • 2010 
    University of Indonesia, Master of Science / Psychology
  • 2006 
    University of Indonesia, Bachelor of Economics

Publications

  • 2022
    To pay or not to pay: understanding mobile game app users' unwillingness to pay for in-app purchases, Journal of Research in Interactive Marketing
  • 2022
    A deeper understanding of student preferences for in-class video use: a segmentation analyses of needs, group differences and preference clusters, Education+Training
  • 2021
    No Such Thing As A Free App: A Taxonomy of Freemium Business Models and User Archetypes in the Mobile Games Market, ASEAN Marketing Journal 13 (2), 118-137
  • 2021
    The Effect of Perceived Product Quality, Brand Personality, and Loyalty on Brand Switching Intention of Technological Products, The South East Asian Journal of Management 15 (2), 169-187
  • 2017
    “Reverse Engineering” the Pitching Research Template: A Simple Tool to Help Understand the Academic Literature, Journal of Accounting and Management Information Systems 16 (1), 203-210
  • 2017
    Intention to Adopt and Willingness to Pay: Mass Rapid Transit (MRT) System in Greater Jakarta, Indonesia, ASEAN Marketing Journal 9 (2), 90-100
  • 2016
    100%♥ Indonesia: Role of Government Campaign to Promote Local Products in Indonesia, Asean Marketing Journal, 8(1), 1-17.

Grants and Contracts

  • 2022
    Edukasi Daring: Bijak Bermain Online Games: Mengenali Upaya Monetisasi Agresif, Menghindari Pengeluaran Berlebih, dan Menghasilkan Uang melalui Play-to-earn Gamefi
    Role:
    Ketua Pengusul
    Funding Source:
    Hibah Pengmas Edukasi Daring
  • 2021
    e-CSI: Developing a Community Satisfaction Index of Corporate Social Responsibility Activities using Sentiment Analysis of News, Narratives and Social Media Contents from US and Indonesian Firms
    Role:
    Anggota Pengusul
    Funding Source:
    Hibah Riset Klaster FEB UI
  • 2013
    Consumer Ethnocentrism and the 100% Love Indonesia Campaign
    Role:
    Ketua Pengusul
    Funding Source:
    Hibah Penelitian Internal UI

Professional Memberships

  • Academy of Marketing Science: Ruston, Louisiana, US

Research Areas

  • Marketing (1505)
  • Cognitive Sciences (1702)