Dr. Roberts is a well known author with approximately 75 articles published in the academic literature. He is currently a Professor of Marketing and the W.A. Mays Professor of Entrepreneurship at Baylor University in Waco, Texas where he has been a faculty member since 1991. His research regularly appears in many of the top marketing and psychology journals and has received two “Paper of the Year” awards. Additionally, he has been recognized for excellence in the classroom where he has taught his brand of marketing and the social ramifications of our consumer culture to thousands of graduate and undergraduate students.
A primary focus of Dr. Roberts’ work over the last ten years has been the psychology of consumer behavior. He is somewhat of an anomaly among marketing scholars in that his research is largely focused on the “Dark Side” of consumerism and marketing. Current research efforts focus on the topics of materialism, compulsive buying, credit card abuse, and self-control. Dr. Roberts is a nationally recognized expert on consumer behavior and has been quoted extensively in the media.