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Professor of Marketing, Baylor University

Dr. James a. Roberts is a well-known author with approximately 100 articles published in the academic literature. He is currently the Ben H. Williams Professor of Marketing at Baylor University in Waco, Texas where he has been a faculty member since 1991. “Too Much of a Good Thing” (his second book) follows closely on the heels of his highly successful first book, “Shiny Objects”, which focused its attention on how our love of money and material possessions impacts our happiness. The 2017 updated version of "Too Much of a Good Thing" includes a bonus chapter that is entitled, "Tweet Like Trump" that diagnoses President Trump's Twitter habit and comes to a somewhat surprising conclusion.

Dr. Roberts is a nationally recognized expert on human/consumer behavior and has studied one form or another of addictive behavior for the past 15 years. He has been quoted extensively in the media and has appeared on the CBS Early Show, ABC World News Tonight, NBC’s The Today Show,’s “The Daily Ticker”, and has been quoted or featured on The O’Reilly Factor, US News & World Report, the New York Times, USA Today, The Wall Street Journal, National Public Radio, Cosmopolitan Magazine, Yahoo! Tech (one million page views), and countless other newspapers, magazines, websites, and television appearances.


  • –present
    Professor of Marketing, Baylor University