James is an Associate Professor of Computer Games and Associate Dean Engagement in the Faculty of Society and Design at Bond University, Australia, where he runs the Mixed Reality Research Lab (www.mixedrealityresearch.com). His research spans computer science and visual arts, with an emphasis on applied design and development of extended reality (XR) and games-based experiences for assisting learning and knowledge discovery. The distinctive contribution James brings to academia is evidenced in over 80 publications and multiple national media engagements including The Conversation, ABC News and The Project. James is recognised as an international leader in educational technology, XR and games with an editorial role with Springer Educational Technology Research and Development (ETR&D), a position on the International Organization for Standardization (ISO) working group for AR/VR, an assessor’s role for the International Serious Games Showcase and Challenge (SGSC) and an expert role on the 2022 EDUCAUSE Horizon Report. In 2020, James received a Universities Australia 2019 citation for sustained leadership in the scholarship of mobile mixed reality innovations to enhance authentic experiential teaching and learning. This followed his citation in 2014 for improving student learning and engagement through practical juxtaposition of art and science in multi-media education. His service to higher education and the community has formed around his 20 year experience and leadership in interdisciplinary teaching, mentorship, presentations, and research led approaches to the enhancement of XR and games education.