Lecturer in Marketing and Consumer Behaviour, Lancaster University

James Cronin joined the Department of Marketing at Lancaster University Management School in January 2013 as a Lecturer in Marketing and Consumer Behaviour.

His principal research interests are in the sociological aspects of consumer behaviour, health and wellbeing. He is also interested in issues related to day to day encounters with the marketplace such as food consumption and grocery shopping. Much of his research focuses on how social structures and interactions between people shape their consumption experiences and objectives.

Experience

  • –present
    Lecturer in Marketing and Consumer Behaviour, Lancaster University