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Associate Professor of Marketing and Consumer Behaviour, Macquarie University

Jana is an experienced marketer and consumer psychologist at the Macquarie University Business School, Sydney, Australia.

She has a significant background in market research consultancy and brand management as well as over a decade of experience as an educator in Marketing.

Jana's research focuses on analysing consumer sentiment in social media, examining digital marketing strategies and understanding the impact of consumer engagement with brands. Stanford University placed Jana on the world Top 2% World Citations Scientists list in 2020 in the marketing discipline and across disciplines. Jana is a Associate Editor on the European Journal of Marketing.

Passionate about having an impact, Jana strongly believes in providing a service to the public by translating marketing research into practice, and communicating with the public. Jana regularly engages with media to discuss marketing and consumer behaviour across TV, radio, print and digital news. In 2020 she contributed over 200+ expert comment, opinion editorial and columns for media outlets such as The Conversation, The Australian, Australian Financial Review, Sydney Morning Herald, The New Daily, SmartCompany, Channel 9 (A Current Affair), Sky News, 7 News, and the ABC News. She is also a columnist and international awards panelist for the retail industry. In 2020 her media coverage reached a public audience of 8.9m Australians with an ASR value of AUD $9.5m.

Jana has built deep academic and strategic expertise in higher education marketing focused on the measurement of institutional performance, student engagement and student satisfaction. Jana is an accredited Senior Fellow of the Higher Education Academy (UK) and recipient of a range of Faculty, Vice-Chancellor (two) and Australian Government level (Australian Learning and Teaching Council) teaching excellence awards.

She presently serves in the Faculty leadership role of Chair of Ethics servicing staff research needs.

Contact Jana for consultancy, advisory, industry collaborations, media interviews, speaker/moderator events, board membership and student supervision.

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  • –present
    Senior Lecturer Marketing, Macquarie University


  • 2009 
    Macquarie University , PhD