Associate Professor of Marketing and Consumer Behaviour, Macquarie University

Associate Professor Jana Bowden is Chair of Ethics, and a specialist in consumer psychology and consumer engagement at the Macquarie Business School, Sydney, Australia. Prior to joining Macquarie University, Bowden worked in market research with a focus on brand strategy, customer service and satisfaction in the FMCG, and services sector. Bowden is an active researcher in the areas of services marketing, retail marketing and social media engagement. Bowden is recognised for her work assessing and measuring online and offline positive and negative consumer engagement and she is a regular contributor to the news media on the consumer experience. She currently serves on the Editorial Board for the European Journal of Marketing.


Current Associate Professor, Marketing, Macquarie University, Sydney, Australia

2012 Senior Lecturer, Marketing, Macquarie University, Sydney, Australia

2009-2011 Lecturer, Marketing, Macquarie University, Sydney, Australia

2002-2005 Market Research Consultant, Bowden Consulting, Sydney


Macquarie University 2006-2009, Ph.D - Marketing
The Development of Service Loyalty: The Role of Relational Antecedents and the Effect of Consumption Stage.

Macquarie Graduate School of Management 2005, Master of Management - Marketing

University of South Australia 2004, Bachelor of Management –Marketing, Bachelor of Management –Human Resources


  • –present
    Senior Lecturer Marketing, Macquarie University


  • 2009 
    Macquarie University , PhD