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Associate Professor in Festival and Event Management, Edinburgh Napier University

Jane is Course Director of the 'Executive Certificate in Festival and Event Management' delivered in Scotland and the UAE; the highly successful ‘Destination Leaders Programme’ delivered with Scottish Enterprise and the Executive Development Programme for Experience Industry Professionals (Singapore). She is currently leading and developing EIFET operations in Scotland as well as lecturing at Universities internationally and facilitating training and development in the field. EIFET's core activities fall into three main areas: event and festival related programmes; research and publications and conferences and professional seminars and events.

A recognised academic she has presented at major international and national conferences and has published widely in a range of international academic journals in the areas of wine tourism, tourism, festival and event marketing and management. She is also on the Editorial Boards of the Journal of Vacation Marketing, International Journal of Event and Festival Management and is a regular reviewer for Tourism Management. She has also co-edited seminal text books in the area of Festival and Event Management. Jane has extensive experience in designing and delivering undergraduate, postgraduate and professional courses in tourism and festival and event management both in the UK and overseas. She is a Visiting Research Fellow at Curtin University, Perth, Australia.

Her recent event related experience extends to CakeFest Edinburgh 2015, a Year of Food and Drink Funded Project; Special Events Management and Publicity Co-ordination for the Abu Dhabi Film Festival (ADFF), 2007 - 2012, and extensive Professional and Academic Conference Organisation.


  • –present
    Associate Professor in Festival and Event Management, Edinburgh Napier University