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Janneke Blijlevens

Senior Lecturer in Marketing, RMIT University

I am a Senior Lecturer in the Marketing Discipline and currently teach Interactive Marketing, and Principles of Social Impact. I am a founder member and former director of the RMIT Behavioural Business Lab and I manage the Bachelor in Business Major in Social Impact. With a Masters in Psychology, a PhD in design and consumer behaviour, and work experience in both design and business schools my research is truly interdisciplinary. I have extensive experience in using design thinking to uncover behavioural drivers to understand why people make certain decisions and uses this ability to design behavioural interventions that help people make better decisions for themselves and society. I have led multiple research projects delivering on behavioural insights and designed behavioural interventions, with many having gained world-wide attention and generating impactful outcomes including evidence-based, socially responsible recommendations implemented in sectors such as energy, finance, and community service. I am also a regular contributor in written, radio and TV media commenting on consumer decision making, behavioural insights, and the design of behavioural interventions and policy.


  • –present
    Senior Lecturer Experimental Methods, RMIT University


  • 2011 
    Delft University of Technology, PhD