Jason Doyle

I am a Senior Lecturer in Sport Management within the Griffith Business School's (GBS) Department of Tourism, Sport and Hotel Management (THS), and the Discipline Advisor for the Sport Management group.

My research is centred around understanding how sport consumption can be leveraged to produce positive outcomes for sport organisations and individuals. From the organisation perspective, I am interested in exploring how sport brands (at the event, league, team and athlete levels) can build brands which connect meaningfully with consumers.

From the consumer perspective, I am passionate about unlocking the power of sport to reduce social loneliness and isolation, and understanding the role of sport consumption in enhancing mental health and well-being.

I firmly believe that sport - from grassroots up to large-scale mega-events - can have a transformative impact on communities and individuals, when these outcomes are purposefully pursued.