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Associate Professor, School of Management and Marketing, University of Waikato

Jason is Tūhoe, Ngāti Awa, Whakatōhea, Ngāti Kahungunu. He is an associate professor at Te Raupapa Waikato Management School and Te Kotahi Research Institute, University of Waikato, in Hamilton, New Zealand. Jason’s research, teaching, writing, and practice centres on Indigenous business philosophy in multiple sites, sectors, and scales, including Indigenous trade, tourism, agribusiness, and the marine economy. In 2015, Jason completed a PhD in Māori entrepreneurship at Massey University. In 2019, Jason was a Fulbright-Ngā Pae o Te Māramatanga senior scholar at Stanford University’s Woods Institute for the Environment and the University of Arizona’s Native Nations Institute. Jason is a member of the Academy of Management, Australian and New Zealand Academy of Management, and Te Apārangi Royal Society of New Zealand. Prior to academia, Jason was a management consultant and policy analyst in Māori economic development. Jason’s research has influenced several areas of public policy, including trade, environment, and statistics.


  • 2016–present
    Senior Lecturer, Massey University School of Management
  • 2015–2016
    Management Consultant, Glenn Hawkins & Associates Limited


  • 2015 
    Massey University, PhD