Assistant Professor of Marketing, Western Michigan University

Jeffrey Xie is an Assistant Professor of Marketing at the Haworth College of Business, Western Michigan University. His research investigates consumer social perceptions of and relationships with brands, especially how such perceptions and relationships influence consumer moral judgments of the brands.

Experience

  • 2017–present
    Assistant Professor of Marketing, Western Michigan University

Education

  • 2017 
    University of Oregon, Ph.D.
  • 2009 
    University of Wisconsin - Madison, MBA
  • Kalamazoo, Michigan
  • Article Feed
  • hu.xie@wmich.edu
  • Joined