Academic rigor, journalistic flair
Lecturer in Marketing, The University of Edinburgh
Dr. Jennifer Yule is an interdisciplinary researcher with expertise in mixed methods. Her research interests focus on the mediating roles of trust, expertise and individual differences applied to consumer decision behaviour. She is a lecturer in Marketing at the University of Edinburgh Business School.
Experience
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2020–2023Lecturer in Marketing, University of Edinburgh
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2013–2020Associate Teaching Professor , Northeastern University, Boston
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