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Distinguished Professor of Public Communication, University of Technology Sydney

Jim Macnamara is Distinguished Professor of Public Communication in the School of Communication at the University of Technology Sydney. He joined UTS after a 30-year career in professional communication practice spanning journalism, public relations, and media research. His professional career included founding and serving as CEO the Asia Pacific franchise of global media analysis firm, CARMA International for more than a decade. Jim holds a BA in journalism, media studies and literary studies, an MA by research in media studies, and a Doctor of Philosophy (PhD) in media research, and is the author of 16 books including 'The 21st Century Media (R)evolution: Emergent Communication Practices' (Peter Lang, New York, 2014); 'Organizational Listening: The Missing Essential in Public Communication (Peter Lang, New York, 2016); and 'Evaluating Public Communication: Exploring New Models, Standards and Best Practice (Routlege, UK, 2018).


  • 2007–present
    Professor of Public Communication, University of Technology Sydney


  • 2005 
    University of Western Sydney, PhD
  • 1993 
    Deakin University, MA by Research

Research Areas

  • Marketing Communications (150502)
  • Communication And Media Studies (2001)