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Associate Professor, Marketing, UWA Business School, The University of Western Australia

Joanne Sneddon is currently an Associate Professor with the UWA Business School in Entrepreneurship and Innovation, Small Business Management and Marketing. Joanne holds Master of Commerce in Management with distinction from Curtin University of Technology, and MBA and PhD from the University of Western Australia. Joanne’s doctoral research examined the factors influencing the adoption and implementation of new technologies in the Australian wool industry.

Over the past twelve years, Joanne has been engaged in a series of research projects and consultancies for national and state scientific research agencies including the Commonwealth Scientific and Industrial Research Organisation, the Department of Agriculture and Food, the Department of Land Information, the E H Graham Centre and the new Cooperative Research Centre for sheep. Joanne also consults to Australian rural research and development corporations, Australian Wool Innovation and Meat and Livestock Australia, on innovation and research management issues.

In addition to her research work, Joanne was employed as a program manager for the Entrepreneurship and Business Development Unit at the Curtin Business School, and was engaged in the design and coordination of training and development programs for owner-managers. Prior to working in academia, Joanne managed M&K Marketing Services, a textile point-of-sale manufacturer in the United Kingdom.


  • 2005–present
    Assistant Professor, University of Western Australia


  • 2009 
    University of Western Australia, PhD, Management

Research Areas

  • Marketing (1505)