Dr Judy Friedlander is an Adjunct Fellow at the University of Technology Sydney's Institute for Sustainable Futures. Her PhD explored the 'how to's' of engaging people in sustainable issues and practices. Judy is also the founder and executive officer of the organisation PlantingSeeds - the creator and custodian of the B&B Highway. She draws upon her background as a newspaper editor and feature writer with The Sun-Herald and The Sydney Morning Herald and Channel Nine television producer and researcher.
Previously, Judith was associate producer of the pioneering television environmental documentary, Down to Earth, and has been regularly published on environmental matters in leading Australian newspapers and magazines.