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Katie Sveinson

Assistant Professor, UMass Amherst

My research combines sport management with sport sociology, focusing on consumer behavior. Specifically, I utilize critical qualitative methodologies to understand how gender impacts the sport fan experience. My projects have included exploring how women perceive sport fan apparel, how women as mothers experience fandom and motherhood simultaneously, and successes/failures of marketing to women and girls as sport fans.


  • 2022–present
    Assistant Professor, University of Massachusetts
  • 2019–2022
    Assistant Professor, Temple University