Kenneth has significant senior level management experience, most recently as Chief Executive of the Destination Edinburgh Marketing Alliance, with expertise in marketing and brand management, economic and tourism development, project management, and festivals and events. He has specialist skills in leading effective and successful multi stakeholder collaborations. He has a demonstrable track record of shaping policy and strategy - translating this into tangible action on the ground. He has significant leadership skills. Kenneth is a Visiting Research Fellow in the School of Marketing, Tourism and Languages at Edinburgh Napier University, working collaboratively on a number of published pieces of work.