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Lecturer in Consumer Behaviour, Lancaster University

Killian O'Leary is a lecturer in consumer behaviour. He began his career at the University of Limerick in Ireland, first taking on the post of teaching assistant and then progressing to lecture subjects such as marketing communications, branding and consumer behaviour. In 2017 Killian moved to the UK and was previously employed by Nottingham Trent University. He is currently employed at Lancaster University, teaching consumer behaviour and digital marketing at both postgraduate and undergraduate level.

Killian's research is situated in consumer culture theory, which looks at the intersection of markets, culture and consumers. To date he has studied online poker, the niche sport of Irish road bowling and post-millennials engagement with social media. His research addresses consumer behaviour, gambling, subcultural analysis and contemporary understandings of online performances. Currently he is working on developing netnography to understand dark markets.

Killian is open to supervising PhD students in the areas of consumer behaviour, gambling and social media consumption.


  • –present
    Dr., Lancaster University


  • 2019 
    University of Limerick, PhD