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Kim Borg

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Research Fellow at BehaviourWorks Australia, Monash Sustainable Development Institute, Monash University

Kim completed her PhD in Behavioural Science - Environment at Monash University, exploring the role of media in turning the social tide on plastic avoidance. Kim’s research experience lies in the area of social and government research where she has worked with a number of large organisations and departments such as DELWP, Sustainability Victoria, DHHS, and Australia Post.

Kim has been involved in a variety of research projects. In recent years, she has started to specialise in environmental behaviour change and is currently overseeing a large multi-year research collaboration on Responsible Consumption. Her main area of interest is minimising the impact of human behaviour on the natural world, particularly related to material consumption and conservation.

In addition to her research roles, Kim is a member of Zoos Victoria's Science Advisory Committee and Plastic Oceans Australasia's Technical Advisory Panel.

Experience

  • 2016–present
    Rsearch Fellow (BehaviourWorks Australia), Monash University
  • 2013–2015
    Research Consultant, The Social Research Centre
  • 2010–2012
    Research Consultant, UltraFeedback
  • 2009–2010
    Research Assistant/Tutor, Monash University

Education

  • 2021 
    Monash University, PhD in Environmental Behaviour Change
  • 2008 
    Monash University , BA (Hons) in Behavioural Studies
  • 2007 
    Monash University, BA in Behavioural Studies & Anthropology

Publications

  • 2020
    Social norms and plastic avoidance: Testing the theory of normative social behaviour on an environmental behaviour, Journal of Consumer Behaviour
  • 2020
    Pat, Play, and Pay: Trialing a Pay-What-You-Want Model for an Up-Close Animal Encounter, Journal of Applied Social Science
  • 2020
    Edge of Extinction (fiction), E.L. Marker, WiDo Publishing
  • 2020
    Ambulances are for emergencies: shifting behaviour through a research-informed behaviour change campaign, Health Research Policy and Systems
  • 2019
    Short message service reminders to parents for increasing adolescent human papillomavirus vaccination rates in a secondary school vaccine program: a randomized control trial, Journal of Adolescent Health
  • 2019
    Communication-based interventions for increasing influenza vaccination rates among Aboriginal children: A randomised controlled trial, Vaccine
  • 2019
    The INSPIRE Framework: how public administrators can increase compliance with written requests using behavioral techniques, Public Administration Review
  • 2019
    Ambulances are for emergencies: shifting attitudes through a research-informed behaviour change campaign, Health Research Policy and Systems
  • 2018
    Digital inclusion and online behaviour: five typologies of Australian internet users, Behaviour & Information Technology
  • 2018
    Digital Inclusion & Health Communication: A Rapid Review of Literature, Health Communication
  • 2018
    The Online Panels Benchmarking Study: A Total Survey Error comparison of findings from Probability-based surveys and Non-probability online panel surveys in Australia, CSRM Methods Series

Professional Memberships

  • People and Nature Alliance (PANA)
  • Australian Market and Social Research Society (AMSRS)

Research Areas

  • Human Information Behaviour (080703)
  • Environmental Sociology (160802)
  • Studies In Human Society (16)
  • Social And Community Psychology (170113)
  • Communication And Media Studies (2001)