Jason has been a marketing academic for over 10 years. Has a Ph.D. in Marketing from the University of Southern Queensland (Australia). Research specialism is in the areas of Customer Experience and Retail Shopping. And signature pedagogy is related to Experiential Learning. He teaches the modules of Dissertation and User Experience (human-computer interactions) at the University of Portsmouth. Prior to that, he was employed by Surrey University and Bournemouth University, responsible for coordinating their Retail programmes. His research work has appeared in the Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, International Review of Retail, Distribution and Consumer Research, Journal of Consumer Behaviour, Journal of Business Research, and Psychology & Marketing.