Lei Jia is an assistant professor of marketing at the Ambassador Crawford College of Business and Entrepreneurship, Kent State University. Lei's research interests focus on understanding how social and situational factors influence consumers' judgment and decision-making. His research has appeared in top-tier marketing journals including the Journal of Consumer Research and the Journal of Marketing. Lei holds a Ph.D. in marketing from The Ohio State University. Prior to his academic career, Lei worked in public relations in Asia, developing promotional campaigns for clients including Google Hong Kong, Jabra, and Symantec.