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Programme Director UEA Africa Lecturer in Entrepreneurship and Strategy, University of East Anglia

I am a Chartered Organizational Psychologist with work experience that reflects my interest in the intersection of psychology, entrepreneurship and business. I initially worked in International Banking in South Africa and Canada in Government regulation and legislation, foreign exchange and customer service which was a good foundation to learn about organizational design, processes and systems. My career change from banking to consulting meant that I could focus more on the psychology of how people interact with each other in an organizational context. Projects I worked on included Mergers and Acquisition-bringing two cultures together, Leadership and Management design, Psychometric development, aligning senior executive teams around their corporate strategy, vision, mission and values. I have global consultancy experience in countries including Brazil, Uruguay, South Africa and Romania in projects that brought together multiple stakeholders from private and public sectors to build resilient adaptable businesses.

I have run my own business, developing a new category of skin care products for teenagers and raising finance to enable sales in high street and online retail stores such as Harrods, Debenhams and Amazon. In addition to experience in a product based business. Founder of and

My passion for research and knowledge led me to Academia to understand the complexity of entrepreneurial thinking and the interplay with senior executives in succession and business growth. As a Lecturer in Entrepreneurship and Strategy I believe that teaching and developing knowledge in Entrepreneurship helps students and businesses in today's VUCA (Volatility, Unpredictability, Complexity and Ambiguity) world. Entreprepreneurship has become the essence of leadership and creating value in order to sustain growth.

Real integration of theory with practice in Entrepreneurship research has the biggest impact in changing individual and collective thinking. My core areas of research are entrepreneurial and management thinking, cognitive polarity, succession and organizational growth. Specifically, I am passionate about understanding and sharing knowledge regarding the ability of organizations to balance the dichotomy between innovation and tradition as they grow. Students and organizations face a world that is paradoxically very interconnected and insular. This has generated unprecedented demand for knowledge transfer, from entrepreneurship research, that provides insight and tools to cope with complex environments.

Norwich Business School is the perfect place to bring together global programmes, entrepreneurship and innovation because of the intersectionality of our research. Please feel free to contact me or read further about my research.


  • –present
    Chief executive officer, Livewhole
  • –present
    Chief executive officer, Rootbind
  • 2017–2019
    Adjunct associate, Cambridge University
  • 2009–2017
    Associate lecturer, Anglia Ruskin Uni


  • 2014 
    Anglia Ruskin University, PhD