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Associate Head of Psychology (Knowledge Exchange and Marketing), Edge Hill University

I specialise in cyberpsychology, which broadly seeks to understand how online worlds affect our everyday experiences and behaviour, and the extent to which we can understand human psychology from studying people’s online behaviour. My overarching research aims are to explore how online settings may promote social inclusion and well-being. Within this, I address core theoretical questions such as “how social is social media?” and “are emoji emotional?” but also work in applied areas such as understanding the effectiveness of online communication and online consumer marketing. A cross-cutting theme of all my research relates to identity and inclusion, and how we can ensure we are supporting an inclusive society via online environments.


  • 2011–present
    Senior Lecturer, Edge Hill University