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Professor of Marketing, Penn State

Lisa E. Bolton is a Professor of Marketing and Frank and Mary Jean Smeal Research Fellow at the Pennsylvania State University. Her Ph.D. is in Marketing from the University of Florida. She has a Master's degree in Clinical Engineering from the University of Toronto and a Bachelor's degree in Engineering Physics from the Royal Military College of Canada.

Her research focuses on judgment and decision-making by managers and consumers, with substantive interests in new products, pricing, risk perceptions, and consumer spending and finances. She has published in leading marketing journals, including the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Retailing, and the Journal of Consumer Psychology. Her research has also been recognized by MSI (MSI Young Scholar's Program 2005) and the AMA (the John A. Howard AMA Doctoral Dissertation Award 1999-2000). She serves on the editorial review boards for the Journal of Consumer Research (AE), Journal of Retailing (AE), and Journal of Public Policy & Marketing. She teaches marketing courses, with an emphasis on consumer insight, in the Smeal College of Business.


  • –present
    Professor of Marketing, Pennsylvania State University