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The Conversation

Lorelle Frazer

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Professor and Director, Franchising Centre, Griffith University

I am Director of the Asia-Pacific Centre for Franchising Excellence at Griffith University. I teach and research franchising. My main areas of interest are franchising relationships and franchise performance.

Experience

  • –present
    Director, Franchising Centre, Griffith University

Education

  • 1998 
    University of Southern Queensland, PhD (Marketing)