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Máire O Sullivan

Lecturer in Marketing and Advertising, Cork Institute of Technology

I am a Lecturer in the Department of Marketing and International Business at Munster Technological University (Cork Institute of Technology). Previously I was a Lecturer in Marketing and Advertising at Edge Hill Business School; my PhD (from University College Cork) focused on gendered, therapeutic and craft consumption in consumption communities. More recently I have examined Multi-level Marketing through a feminist lens. I worked as an account executive at one of Ireland's largest marketing agencies and as a brand manager for a kitchen enterprise start up taking it to over €1 mil turnover.


  • 2020–present
    Associate lecturer, Cork Institute of Technology
  • 2017–2020
    Lecturer in Marketing and Advertising, Edge Hill University


  • 2018 
    University College Cork, PhD Commerce


  • 2020
    Close knit: using consumption communities to overcome loneliness, European Journal of Marketing