Mark specialises in public opinion and electoral behaviour research. He is co-author of "Explaining Cameron's Coalition", "Explaining Cameron's Comeback" and "Explaining Cameron's Catastrophe" - all books about voting behaviour and patterns in the 2010 and 2015 general elections, and the 2016 EU referendum.
Mark is a highly experienced research and communications consultant working across multi-disciplinary settings in the UK and internationally.
He co-founded the research agency, Woodnewton, which specialises in public opinion and behavioural research, public service user insights and evaluation, and stakeholder engagement. Prior to this he was head of Political Research at Ipsos MORI.
Mark was formerly Secretary-Treasurer of the World Association for Public Opinion Research (WAPOR) and between 2012 and 2016 Executive Director of the Magna Carta Trust, for which he was awarded the British Empire Medal (BEM) for his contribution to the successful commemorations of the 800th anniversary of Magna Carta.