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Markus A. Höllerer

Senior Scholar, UNSW

Markus Höllerer is Professor at the Department of Management and Head of the Institute for Public Management and Governance at WU Vienna University of Economics and Business, Austria. He also holds a position as Senior Scholar in Organization Theory at UNSW Australia Business School in Sydney, Australia.

His research interests are in organization theory, in particular from an institutional perspective, and his work spans a variety of empirical phenomena and settings. In more detail, academic interests include the dissemination and local adaptation of global ideas, in particular the heterogeneous theorizations and local variations in meaning, as well as the relationship between different bundles of managerial concepts and their underlying governance and business models in the public and private sectors. Recent work has been concerned with discursive framing as well as with visual and multimodal rhetoric.

His work has been published in leading scholarly outlets such as the Academy of Management Annals, Academy of Management Journal, Journal of Management Studies, Public Administration, and Research in the Sociology of Organizations, as well as in books and edited volumes. He serves as a referee or editorial board member for a number of renowned international journals.


  • 2011–present
    Senior scholar, UNSW Australia Business School
  • 2014–present
    Professor, WU Vienna University of Economics and Business


    WU Vienna University of Economics and Business, Mag.rer.soc.oec.
    University of Vienna, Mag.phil.
    WU Vienna University of Economics and Business, Dr.rer.soc.oec.

Research Areas

  • Public Administration (160509)
  • Policy And Administration (1605)
  • Organisation And Management Theory (150310)
  • Business And Management (1503)
  • Vienna, Austria & Sydney, Australia
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