Martin Fougère is an Associate Professor in management and politics at Hanken School of Economics, Helsinki, Finland. His main research interests relate to problematizing the power effects of business discourses on society. Those discourses he has problematized over the years include international business (particularly cross-cultural management), marketing (particularly service management), innovation (particularly social innovation), and sustainable development (particularly corporate social responsibility). In his studies to date, he has drawn on various critical theoretical and analytical approaches, such as deconstruction, Foucault-inspired discourse analysis, neo-Gramscian perspectives on political economy, postcolonialism, and the post-foundational discourse theory of Laclau and Mouffe.
More recently, Martin has taken an interest in contemporary forms of populism, inspired by Laclau's and Mouffe's conceptualizations.