Senior Lecturer in Media and Communication, Bath Spa University

Dr Matthew Freeman is Senior Lecturer in Media and Communication at Bath Spa University, where he is also Director of the Media Convergence Research Centre. He completed his PhD in Culture, Film and Media at the University of Nottingham and holds an MA and a BA (Hons) in Film and Television Studies, both from the University of Warwick. Before taking up his post at Bath Spa University in 2015, he taught at the University of Nottingham and in the School of Media at Birmingham City University.

His research concentrates on cultures of production across the borders of media and history, writing extensively on the industrial history of transmedia storytelling. He has also published on such topics as media branding, convergence cultures, and methodological approaches to media industry studies.

Matthew is the author of Historicizing Transmedia Storytelling: Early Twentieth-Century Transmedia Story Worlds (Routledge, 2017), Industrial Approaches to Media: A Methodological Gateway to Industry Studies (Palgrave Macmillan, 2016), and the co-author (with Carlos A. Scolari and Paolo Bertetti) of Transmedia Archaeology: Storytelling in the Borderlines of Science Fiction, Comics and Pulp Magazines (Palgrave Pivot, 2014). His research can also be found in journals such as The International Journal of Cultural Studies, Historical Journal of Film, Radio and Television, and International Journal of Communication.


  • –present
    Senior Lecturer in Media Communications, Bath Spa University