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Reader in Multiplatform Media, Bath Spa University

Dr Matthew Freeman is Reader in Multiplatform Media at Bath Spa University, where he is Co-Director of the Centre for Media Research and leads Bath Spa's Communication, Cultural and Media Studies submission to REF 2021. Outside of academia, Matthew is Founder & Director of Immersive Promotion Design Ltd., a new marketing consultancy for the XR world, supporting VR, AR & MR businesses to better communicate with their audiences.


  • –present
    Senior Lecturer in Media Communications, Bath Spa University