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Assistant Professor, Marketing, Toronto Metropolitan University

In his role as assistant professor of marketing, Matthew researches issues related to consumer and buyer behavior, primarily in a digital and social media context. At Ted Rogers School of Management, Matthew teaches Marketing Metrics.

Before joining TRSM, Matthew taught at HEC Montréal across the MBA, MSc, and Bacc programs and before that completed his PhD and MSc degrees at the Smith School of Business at Queen’s University.


  • –present
    Assistant Professor, Marketing, Ryerson University


  • 2016 
    Queen's University, PhD