Maurizio Catulli is a Chartered Marketer with experience both as an academic and as a practitioner. Maurizio has led several research and consultancy projects across the automotive, pharmaceutical, electronics and defence industries. Maurizio has been working as a full time academic since 2001. At The University of Hertfordshire he lectures in marketing, and leads several “live” client consultancy projects, including DTI funded Knowledge Transfer Partnerships (KTP). Maurizio is also engaged in research; his interests include Mobility as a Service, Product Service Systems, Sustainable Innovation and the sharing economy.