I am a Professor of Retail and Operations Management, co-director of the Retail Innovation Lab, and a Bensadoun Faculty Scholar at McGill University. I am a Scientific Advisor in AI and Data Science at IVADO Labs, and I am actively advising corporations, retailers, and startups on topics related to pricing, retail, and data science. I am also the Scientific Director of the non-profit MyOpenCourt.org. I have worked on retail, ride-sharing, airline, sustainability, cloud computing, online advertising, peer-to-peer lending, and social networks. I have collaborated with many companies including Google, Waze, Oracle Retail, IBM Research, Via (ride-sharing), Spotify, Aldo Group, Couche-Tard/Circle K, Cargo, and Staples and I serve on the advisory board of several startups.