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Lecturer in Marketing, Lancaster University

I am a Lecturer in Marketing at Lancaster University. My interdisciplinary research covers a range of areas including consumption, robots, AI, war, ethics and drones. I have many years’ experience working in industries as diverse as video games, healthcare and higher education. For more information, see my website


  • 2022–present
    Lecturer, Lancaster University
  • 2019–2022
    Teaching Fellow, Lancaster University
  • 2016–2019
    Student Communications, Lancaster University
  • 2018–2019
    Associate Lecturer, Lancaster University
  • 2014–2016
    Web Editor / IT Communications, Canterbury Christ Church University
  • 2011–2014
    Senior Writer / Journalist, EK Communications Ltd
  • 2010–2011
    Content Writer,


  • 2020 
    Lancaster University, PhD English Literature
  • 2014 
    Brunel University, MA English Literature (distinction)


  • 2022
    Rethinking reflective practice: John Boyd's OODA loop as an alternative to Kolb, International Journal of Management Education
  • 2019
    Lessons from science fiction: Frederik Pohl and the robot prosumer, Journal of Consumer Culture
  • 2019
    ‘The Trouble with Joi’ (book chapter), Blade Runner 2049 and Philosophy
  • 2019
    ‘The Compliance Function: Microfascism and the Double Exclusion in Daniel Keyes’ Flowers for Algernon’, Foundation: The International Review of Science Fiction
  • 2018
    The Darkest Hour (novel),