Dr Ming Lim is Associate Professor (Reader) at the University of Liverpool Management School. She gained her PhD in Information Systems and Strategy (Marketing) from the Judge Business School, University of Cambridge. She holds a B.A. (First) from the National University of Singapore in Philosophy and Comparative Literature and an MPhil from Oxford University. She was also the Queen Elizabeth Scholar at the University of Pennsylvania while at Oxford. She was a Visiting Fellow at the Institute of Advanced Studies in the Humanities at the University of Edinburgh in 2010.
Ming’s current research interests are digital consumption, health and technology marketing, the medical humanities (including the role of artificial intelligence in healthcare), business ethics and innovative organizations in general. She draws on her training in continental philosophy and literary theory to study emerging trends in corporate branding, technology and consumption. She is currently working on projects using critical social science approaches to digital medicine, undertaking empirical research in the public communication of antimicrobial resistance and genomic and personalised medicine. More broadly, she is interested in the complex, changing interrelationships between health, heritage and artificial intelligence and how these shape urban transformations in the UK and Asia. Her interest in global political economy is continuing to drive further research into the evolution of the Living Wage in Britain and Europe and consumer behaviour in the 'gig economy'.
Her work has been published in leading, international journals such as the Journal of Business Ethics, the Journal of Macromarketing and Industrial Marketing Management and she has held over 20 research grants from the ESRC/AHRC, Health Education England and the European Union, among others. She has over 45 publications in leading journals, book chapters and a forthcoming book commissioned by Routledge, 'Global Branding: Critical Perspectives' (due summer 2017).