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AI Strategist and Professor of Digital Strategy, Loughborough University

Professor Nick Hajli is an AI strategist and Professor of Digital Strategy at Loughborough Business School. He earned his PhD in Management from Birkbeck, University of London. Prior to joining Loughborough University, Nick contributed his expertise at both Newcastle University and Swansea University. With a notable presence in academic circles, Nick boasts a portfolio of 100 publications in esteemed journals. His research has garnered recognition in leading publications like the FT50 and ABS 4 journals. He has received prestigious accolades including recognition as one of the top 2% scientists globally by Stanford and as a highly cited author worldwide by Elsevier. Nick has also successfully supervised several PhD students through their academic journeys to completion.


  • –present
    Professor, Loughborough University


    Birkbeck, University of London, PhD in Management