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Lecturer in Marketing, Royal Holloway

Nisreen is a Lecturer in Marketing at Royal Holloway, University of London. Her research interests are in the area of Information Systems including digital marketing, human-computer interaction, digital education, consumer behaviour and digital technologies, e-business, technology adoption and internet security. Her work in these areas has been published in different journals such as Computers in Human Behaviour, Information Technology and People, Information Systems Management, Information Technology for Development, British Journal of Educational Technology and International Journal of Gender and Entrepreneurship.
Nisreen presented in different conferences in the United Kingdom, United States, Europe, Asia and the Middle east. She has also been a keynote speaker and a member of the international programme committee in some of these conferences.
Nisreen is also an academic member of the Association for Information Systems (AIS), a member of the UK Academy of Information Systems (UKAIS) and an affiliate member of the Charted Institute of Marketing.


  • 2019–present
    Dr, Royal Holloway, University of London