Menu Close
Senior Lecturer in Digital Marketing, Royal Holloway University of London

Nisreen is a Senior Lecturer in Marketing at Royal Holloway, University of London and the Co-Director of the Digital Organisation and Society research centre . Dr. Nisreen's research interests include: digital marketing and entrepreneurship, human-computer interaction, consumer behaviour, Artificial Intelligence (AI)-enabled services and retailers use of consumers' data. She is also interested in cross-national and cross-cultural research in developing, emerging and developed markets. Nisreen's work in these areas has been published in various leading journals for example British Journal of Management, Psychology and Marketing, Computers in Human Behavior, Information Technology and People, Information Systems Frontiers, Information Systems Management, Information Technology for Development, British Journal of Educational Technology and International Journal of Gender and Entrepreneurship.


  • 2019–present
    Dr, Royal Holloway, University of London