Associate professor, Marketing, UNSW

Professor Garg's primary research interest focuses on studying the influence of affect on consumer judgment and decision making including choice and consumption. Specifically, she examines the effect of discrete emotional states such as anger, happiness, and sadness, on various aspects of consumer behavior especially, consumption of hedonic products.

She is interested in exploring the implications of these relationships for stakeholders such as managers, public policy officials, and consumers, and in testing strategies to mitigate affect's sometimes deleterious, influence on consumers. Professor Garg's research has appeared in the Journal of Marketing, Journal of Consumer Research, and Journal of Consumer Psychology.

Experience

  • –present
    Senior Lecturer, Marketing, UNSW Australia

Education

  • 2004 
    University of Pittsburgh, Ph.D.
  • 2000 
    Indian Institute of Management, Ahmedabad, M.B.A.