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Professor of Marketing & Entrepreneurship, Nnamdi Azikiwe University

I am currently Research Fellow at the Bloomsbury Institute. Prior to this, I was the Director of the Centre for Research and Enterprise at the Institute between 2015 and 2019. I have also previously held senior academic positions across institutions and geographies such as the University of East London (2003-2008), University of Sharjah, UAE (2008-2013), and the Canadian University Dubai (2013-2015).

Additionally, I am Visiting Professor of Marketing & Entrepreneurship at the Unizik Business School, Awka (Nigeria) as well as External Examiner of the MSc. Entrepreneurship programme at the Liverpool Business School, Liverpool John Moore’s University.


  • –present
    Professor of Marketing & Entrepreneurship , Nnamdi Azikiwe University