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Nnamdi O. Madichie

Professor of Marketing & Entrepreneurship, University of Kigali

Nnamdi O. Madichie is currently Professor of Marketing & Entrepreneurship at the University of Kigali, Rwanda, as well as a Research Fellow at the Bloomsbury Institute, London. He is a Fellow of the Chartered Institute of Marketing (FCIM), Fellow of the Chartered Management Institute (FCMI), and Senior Fellow of the Higher Education Academy of England & Wales (SFHEA). His research straddles broad areas of marketing & entrepreneurship, cutting across sectors (creative industries, music, movies and sports), and geographic contexts (Africa, Asia, Europe, and the Middle East). He is the author of Marketing Senegal Through Hip-Hop - A Discourse Analysis of Akon’s Music and Lyrics and Review of Highlife Music in West Africa: Down Memory Lane. He can be contacted at:


  • –present
    Professor of Marketing & Entrepreneurship , Nnamdi Azikiwe University
  • 2001–present
    Professor of Marketing & Entrepreneurship, University of Kigali Rwanda
  • 2019–present
    Research Fellow, Bloomsbury Institute London


    Sheffield Hallam University UK, PhD


  • 2022
    The role of universities in scaling up informal entrepreneurship,
  • 2022
    Decolonising research approaches towards non-extractive research,
  • 2022
    New Public Management in Africa,
  • 2022
    The Creative Industries and International Business Development in Africa,
  • 2021
    The “Isms” of Regional Integration: What Do Underlying Interstate Preferences Hold for the ECOWAS Union?,

Grants and Contracts

  • 2021
    British Council - Innovation for African Universities project
    Funding Source:
    British Council

Professional Memberships

  • Chartered Institute of Marketing
  • Chartered Management Institute
  • AdvanceHE