I am studying towards a Doctor of Philosophy with a specialisation in Digital Transformation at the University of Johannesburg. My qualifications are a Master of Business Administration (MBA), a B.Phil Honours in Marketing Management, and a B.Com in Marketing Management (University of Pretoria).
I am a marketing executive within the higher education industry and a digital marketing expert with over eight years of work experience spanning various industries, including education, recruitment, property, conferencing, and communications.
Being a strategic, technical, and analytical professional helped me build a proven track record of planning, implementing, and managing strategies, teams, and campaigns. I am experienced in direct and digital marketing (search, social, email, content, and mobile).
Experience
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2023–presentExecutive Head: Marketing, The DaVinci Institute
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2021–2023Marketing Manager: Johannesburg Business School, University of Johannesburg
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2017–2021Marketing Manager: Faculty of Science, University of Johannesburg
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2016–2017Marketing Manager, Co.Space (formerly Storehouse)
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2015–2016Digital Marketing Specialist, ADvTECH Group (Resourcing Division)
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2014–2014e-Marketing Manager, Informa PLC (IIR South Africa Division)
Education
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2024University of Johannesburg, Doctor of Philosophy with a specialisation in Digital Transformation
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2021Regent Business School , Master of Business Administration (MBA)
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2017IMM Graduate School, Bachelor of Philosophy (Honours) in Marketing Management
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2014University of Pretoria, Bachelor of Commerce in Marketing Management
- Johannesburg
- Website
- @OfentseOlunloyo
- Article Feed
- 218061221@student.uj.ac.za
- ORCID
- Joined
