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Ofentse Rapakgadi

Doctoral Candidate specialising in the Digital Transformation of Small, Medium and Micro Enterprises (through the Sharing Economy) | Marketing Executive | Master of Business Administration (MBA) | Digital Marketing Expert, University of Johannesburg

I am studying towards a Doctor of Philosophy with a specialisation in Digital Transformation at the University of Johannesburg. My qualifications are a Master of Business Administration (MBA), a B.Phil Honours in Marketing Management, and a B.Com in Marketing Management (University of Pretoria).

I am a marketing executive within the higher education industry and a digital marketing expert with over eight years of work experience spanning various industries, including education, recruitment, property, conferencing, and communications.

Being a strategic, technical, and analytical professional helped me build a proven track record of planning, implementing, and managing strategies, teams, and campaigns. I am experienced in direct and digital marketing (search, social, email, content, and mobile).


  • 2023–present
    Executive Head: Marketing, The DaVinci Institute
  • 2021–2023
    Marketing Manager: Johannesburg Business School, University of Johannesburg
  • 2017–2021
    Marketing Manager: Faculty of Science, University of Johannesburg
  • 2016–2017
    Marketing Manager, Co.Space (formerly Storehouse)
  • 2015–2016
    Digital Marketing Specialist, ADvTECH Group (Resourcing Division)
  • 2014–2014
    e-Marketing Manager, Informa PLC (IIR South Africa Division)


  • 2024 
    University of Johannesburg, Doctor of Philosophy with a specialisation in Digital Transformation
  • 2021 
    Regent Business School , Master of Business Administration (MBA)
  • 2017 
    IMM Graduate School, Bachelor of Philosophy (Honours) in Marketing Management
  • 2014 
    University of Pretoria, Bachelor of Commerce in Marketing Management