After completing undergraduate and Master's degrees at Loughborough University, Oli joined the University of Leicester's Department of Sociology in 2010. He graduated in July 2015 at which point he was already working at the University of Abertay Dundee as a Lecturer in Physical Activity and Public Health. He has since been successful in securing a NIHR CLAHRC West Dan Hill Fellowship in Health Equity and is now based at the University of Bath.
His research focuses on health inequalities. He engages with the disparity in opportunity and possibility presented to people throughout British society. He is particularly interested in the experience of people living in deprived areas and is critical of the current conceptualisation of a 'healthy lifestyle' and its promotion as a set of individual choices. He is committed to using research for social change that promotes equitable outcomes.