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Cluster Leader (Relationship Marketing for Impact), Griffith University

👦🏻Park Thaichon (PhD) is the Cluster Leader of the Relationship Marketing for Impact research cluster, Griffith Business School. His research, teaching, and consulting focus is around relationship marketing, digital marketing, technology, and consumer behaviour. He is open to research collaboration, consulting projects, and commercial research. He has been working with organizations such as Australia-ASEAN Council, The Commonwealth Scientific and Industrial Research Organisation (CSIRO), AGL Energy Ltd, True Corporation Ltd, Nhon Trach New Industry City Ltd, among others.

His research articles can be viewed in leading outlets such as the Journal of the Academy of Marketing Science, California Management Review, Industrial Marketing Management, European Journal of Marketing, and Journal of Business Research. Park is an Associate Editor of the Australasian Marketing Journal, and Journal of Strategic Marketing. He is a member of Griffith Institute for Tourism, Sales and Marketing Strategy Institute, and Griffith Asia Institute.

Park has published over 70 A-ranked journal articles since 2015 (ABDC). Based on the suggested calculation, his hg index was 16.9, and it was ranked at the 99th percentile at the Lecturer level (2019). In April 2021, his hg index was approximately 29.1, and was ranked at the highest score percentile at the Senior Lecturer level. The fundamental aim of his research is for a better tomorrow - “I wish that my current and future research would contribute to the overall benefits and well-being of the society”.

Being Associate Editor and Guest Editor to more than 10 A-ranked journals, Park is a very productive editor in the marketing area. In terms of teaching, he is a Course Developer to the Department of Marketing and has almost always received above high student satisfaction in his teaching. He has also received over $1,000,000 in total grant value to date. Park also has demonstrated his leadership in both teaching and research roles such as Program Director (Master of Marketing) and Cluster Leader (Relationship Marketing for Impact) among other occasions. Overall, he is happy to explore new opportunities and collaborations.

Experience

  • 2020–present
    Senior lecturer, Griffith University

Publications

  • 2016
    An Analysis of Product-place Co-branding: The Case of Ceylon Tea, Asia Pacific Journal of Marketing and Logistics
  • 2016
    Internet Service Providers’ service quality and its effect on customer loyalty of different usage patterns, Journal of Retailing and Consumer Services
  • 2016
    Consumer motives and impact of western media on the Moroccan luxury buyer, Journal of Retailing and Consumer Services
  • 2016
    Marketing Microcredit to Bottom of the Pyramid Market: Investigating Determinants and the Role of Self-identity: the case of youth in post-war context, International Journal of Bank Marketing
  • 2016
    The moderating role of age in customer loyalty formation process, Services Marketing Quarterly
  • 2016
    Evaluating specific service quality aspects which impact on customers’ behavioural loyalty in high-tech internet services, Asia Pacific Journal of Marketing and Logistics
  • 2016
    The effects of service quality on Internet Service Provider customers’ behaviour - A mixed methods study, Asia Pacific Journal of Marketing and Logistics
  • 2016
    Are you a chocolate lover? An investigation of the repurchase behavior of chocolate consumers, Journal of Food Products Marketing
  • 2016
    To fly or not to fly: Factors influencing customer purchase intention and switching intention in the airline industry, Journal of Hospitality Application and Research
  • 2016
    Integrated Marketing Communications and their effects on customer switching intention, Journal of Relationship Marketing
  • 2016
    Analysis of Consumers’ Intention Values in the Choice of a Mobile Service Provider, Asian Journal of Business Research
  • 2016
    The impact of creative competence and project management on longevity of the client-advertising agency relationship, Journal of Business and Industrial Marketing
  • 2016
    Online marketing communications and childhood’s intention to consume unhealthy food, Australasian Marketing Journal
  • 2015
    Enhancing corporate social responsibility through market orientation practices in bottom of pyramid markets, Journal of Strategic Marketing
  • 2015
    Enhancing corporate social responsibility through market orientation practices in bottom of pyramid markets, Journal of Retailing and Consumer Services
  • 2015
    Consumer behaviour in the Thai Internet service providers, Asian Journal of Business Research
  • 2015
    The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers, Journal of Global Scholars of Marketing Science
  • 2015
    From marketing communications to brand management: factors influencing relationship quality and customer retention, Journal of Relationship Marketing
  • 2015
    A conceptual framework for understanding and developing entrepreneurial behaviour, International Journal of Nonprofit and Voluntary Sector Marketing
  • 2014
    The development of service quality dimensions for Internet Service Providers: retaining customers of different usage patterns, Journal of Retailing and Consumer Services
  • 2014
    Antecedents to customer loyalty of Internet Service Providers, International Journal of Quality and Service Sciences
  • 2014
    An empirical model of home internet services quality in Thailand, Asia Pacific Journal of Marketing and Logistics