Program Director (Master of Marketing) | Cluster Leader (Relationship Marketing for Impact), Griffith University
Dr Park Thaichon is the Cluster Leader of the Relationship Marketing for Impact research cluster. Park is also the Program Director of the Master of Marketing, Griffith Business School.
He started his PhD at the age of 21 in the area of Relationship Marketing. Park main research interests include relationship marketing, big data, privacy, integrated marketing communications, and consumer behaviour. The fundamental aim of his research is for a better tomorrow - “I wish that my current and future research would contribute to the overall benefits and well-being of the society”.
Park has published over 35 A (3 A*) ranked journal articles since 2015. He has received several faculty Research Excellence Awards (2015 and 2016), Best Paper Awards (2015 and 2016), Best Poster Awards (2013 and 2015), Best Reviewer Awards (2017 and 2019), Conference Best Presentation Award (2014), and Teaching Excellence Recognition Schemes (2018 and 2019). Additionally, the Australia and New Zealand Academy has published the Benchmarks by academic level for ANZ Marketing Academics on ANZ marketing academics’ research impact (November 2018). Based on the suggested calculation, Park’s hg index is approximately 16.9, and it is ranked at 99th percentile at the Lecturer level (as at 20/08/2019).
Park’s research has been highlighted on the CNBC, The Conversation, Seven News, and Gold Coast Bulletin. He has served as a guest editor for Journal of Strategic Marketing, Journal of Retailing and Consumer Services, Asia Pacific Journal of Marketing and Logistics, Australasian Marketing Journal, Marketing Intelligence and Planning, and World Marketing Congress (WMC).