Park Thaichon

Park Thaichon is an Associate Professor of Marketing at the University of Southern Queensland, and an Adjunct Associate Professor of Marketing at the Griffith Asia Institute, Griffith University. His research, teaching, and consulting focus is around relationship marketing, digital marketing, technology, and consumer behaviour. He is open to research collaboration, consulting projects, and commercial research. He has been working with organizations such as Australia-ASEAN Council, The Commonwealth Scientific and Industrial Research Organisation (CSIRO), AGL Energy Ltd, True Corporation Ltd, Nhon Trach New Industry City Ltd, among others.

His research articles can be viewed in leading outlets such as the Journal of the Academy of Marketing Science, California Management Review, Industrial Marketing Management, European Journal of Marketing, and Journal of Business Research. Park is an Associate Editor of the Australasian Marketing Journal, and Journal of Strategic Marketing. He is a member of Griffith Institute for Tourism, Sales and Marketing Strategy Institute, and Griffith Asia Institute.

Park has been appointed to various leadership roles, for instance, in Research, Learning and Teaching, Student Recruitment and Agent Engagements, and Academic Community Service. Park is also a Course Developer for core courses in the marketing major. His courses are known for incorporating real-world experiences into student learning, for example, (1) Sales negotiation simulations, (2) Consumer behaviour via the lenses of neuromarketing, and (3) Interviews and co-creation with CEOs and managers.

Being Associate Editor and Guest Editor to more than 10 A-ranked journals, Park is a very productive editor in the marketing area. In terms of teaching, he is a Course Developer to the Department of Marketing and has almost always received above high student satisfaction in his teaching. He has also received over $1,000,000 in total grant value to date. Park also has demonstrated his leadership in both teaching and research roles such as Program Director (Master of Marketing) and Cluster Leader (Relationship Marketing for Impact) among other occasions. Overall, he is happy to explore new opportunities and collaborations.

Park has supervised several PhD candidates to completion. His commitment to mentoring HDR students is shown in sponsoring more than twenty PhD candidates to attend international conferences. He has been working with ECRs and PhD candidates on publications and projects which resulted in more than 80 A-ranked papers being accepted and published with A-ranked outlets.
👦🏻 "Coaching the new generation of academics is one of the main focuses of my career."