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Patricia Baum Salgado

Fellow at the Institute for Social Innovation, Fielding Graduate University

She is a Fellow at the Institute for Social Innovation at Fielding Graduate University in Santa Barbara, California. Her research focuses upon culture, semiotics and behaviour and the impact upon corporate culture and policies.

She holds a Bachelor of Science in Music from Greensboro College (Greensboro), a Master of Arts from California State University (San Jose), a Master of Human Development and a Ph.D. in Human and Organizational Development from Fielding Graduate University (Santa Barbara)

She joined Tandem Computers in Silicon Valley as an instructor and later as the manager for a global training program. In 1993, at Stanford University's School of Business, she was selected for an internship in communications. In 1995, she participated on a Ford Foundation study examining reported sexual harassment cases at Tandem Computers.

In 1998, Dr. Salgado became the first female CEO of the Roanoke Island Historical Association - the largest and oldest outdoor non-profit theater in the United States with a cast and staff of 110 persons. She was the spokesperson to the press and national media for "The Lost Colony".

In 2002, she, with a colleague founded Roanoke Research Centre. Clients included Apple Computers, Compaq, Verity, Hewlett Packard Enterprise Company, North Carolina Equity for Women and Santa Barbara's Women's Economic Ventures.
She moved to Sydney to be with her family and she established A minor production, a tourism and destination enterprise. She wrote and published multiple books, guide and websites while leading a team of print designers, graphics artists, photographers and web developers.

Continuing her curiosity and interest in culture and behaviour, her articles include: (2017) The Enigma of Unconscious Bias: an exploration, (2014) A New Incivility - a Semiotic Commentary, (2008) Changing Organizational Culture from a Liability to an Asset and (2005) Divine Intervention - a Study of NASA's Engineer Culture.


  • –present
    Director Roanoke Research, Fielding Graduate University


  • 1997 
    Fielding Graduate University, Human & Organization Development